[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1620139352830{margin-top: -20px !important;background-image: url(https://santoscreation.com/wp-content/uploads/2021/05/blog-top.png?id=600) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”700px”][/vc_column][/vc_row][vc_row css_animation=”fadeIn” full_width=”stretch_row_content_no_spaces” content_placement=”middle” remove_bottom_col_margin=”true” css=”.vc_custom_1620298861007{margin-top: 100px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 20px !important;padding-bottom: 0px !important;padding-left: 20px !important;background-image: url(https://santoscreation.com/wp-content/uploads/2021/04/logo-half-santoscreation-1.png?id=115) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” wpex_bg_position=”center left” min_height=”500px” wpex_zindex=”3″ wpex_bg_size=”25%” local_scroll_id=”sobre-nos” el_id=”sobre-nos”][vc_column][vc_row_inner remove_bottom_col_margin=”true”][vc_column_inner width=”2/6″][/vc_column_inner][vc_column_inner width=”3/6″][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”40px” font_weight=”200″ color=”#6a6a6a” el_class=”txt-banner” line_height=”42px”]COMO CRIAR UMA PÁGINA NO FACEBOOK PARA EMPRESAS EM 2021[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620057742900{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px” el_id=”descricao”]
Nowadays having your business on social media will have a big impact on your business growth. The world is moving towards this technology era and the business that doesn’t follow along might have a hard time in the next couple of years. The best place to start is Facebook! Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience. Besides this, Facebook owns Instagram and WhatsApp, which can help you create a fantastic funnel for your sales but we will talk about that in another article! The good news is it’s not that difficult to create a Facebook business page! Yes! Now that we have that said, let me help you with 7 steps on how to create a Facebook Business Page. Let’s Go!
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Como Criar uma Página de Negócios
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623681674807{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]Para iniciares o processo, faz login na tua conta pessoal de Facebook. Esta é a forma mais simples de associar alguém à Página de Negócio, assim no caso de acontecer alguma coisa, o Facebook sabe quem é o dono. A tua informação pessoal está protegida e não vai aparecer na nova página.
Quando estiveres ligado, vamos então criar a tua página de negócio.[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”10px” font_weight=”300″ css=”.vc_custom_1623681942524{padding-top: 10px !important;padding-right: 25px !important;}” line_height=”30px”]
PASSO 1: REGISTA-TE
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623681916557{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]Vai até facebook.com/pages/create. Se estás a pensar criar uma Página de Negócio para promover os teus produtos ou serviços, deves escolher a primeira opção “Negócio ou Marca” e carregar em “Começar”. Se queres perceber mais sobre estas duas opções, vê este artigo.[/vc_column_text][vc_single_image image=”545″][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623682010030{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]
Now let’s start entering your business information. Write down your page name -use your business name or the name people are likely to search for when trying to find your business. In the category field, type something that would describe your business and Facebook will suggest some options. Choose the one your customers are most likely to think of when they think about your business.
After that point, there will be a few fields to fill out like the address and phone number. You can choose whether to make this information public or to show only your city and state. One important side note: you can change the category (but not the name) later on if needed.[/vc_column_text][vc_single_image image=”548″ css=”.vc_custom_1620126595539{margin-top: 20px !important;}”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”10px” font_weight=”300″ css=”.vc_custom_1623682093396{padding-top: 10px !important;padding-right: 25px !important;}” line_height=”30px”]
PASSO 2: ADICIONA FOTOGRAFIAS
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623682071427{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]This next step is really important to be easily identifiable to your customers and leads. You will need to add a profile photo and a cover image for your Facebook Business Page. This component is truly important because you can’t take back the first impression a leads has when reaches your page. This means your photos/images should be high quality, aligned with your brand and easily identifiable with your business. The Profile pictures appear on the top left of your Facebook page and is available every time someone searches for your business name. It is displayed at 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile. There’s a not of discussion either to use a logo, a product picture or a photo of you, we will analyze that in depth in another article. For now, the logo always makes a straight ID for your business. You’ve made your decision? Great! Click Upload Profile Picture.[/vc_column_text][vc_single_image image=”550″ css=”.vc_custom_1620126745411{margin-top: 20px !important;}”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620126798534{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
We’ve reached the Cover! Yes! This image symbolizes the essence of your brand and shows your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels. When you are ready, click Upload Cover Photo
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Wow! See how easy it was? Well, the first part is done but the page isn’t live yet (meaning published), let’s keep rocking this page so it gets ready to roll.
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”10px” font_weight=”300″ css=”.vc_custom_1623682183053{padding-top: 10px !important;padding-right: 25px !important;}” line_height=”30px”]
PASSO 3: CRIA UM USERNAME
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623682216468{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]Creating your username might seem not important but it is actually the way to tell people where to find you on Facebook. Keep in mind that it can be 50 characters long. Choose an identifiable name, which matches your business name, as near as possible. Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.[/vc_column_text][vc_single_image image=”554″ css=”.vc_custom_1620126966800{margin-top: 20px !important;}”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”10px” font_weight=”300″ css=”.vc_custom_1623682279752{padding-top: 10px !important;padding-right: 25px !important;}” line_height=”30px”]
PASSO 4: ADICIONA OS DETALHES DO TEU NEGÓCIO
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This is one of the most important areas of your page but somehow most people don’t pay that much attention to this component. This is where you will catch leads and customers’ attention. You will explain your business, your story and all available details to help people reach you and make a purchase. Leaving these blank will make the job way harder for the leads, which might make them leave your page for a competitor’s one. Keep in mind that we live in a fast-paced world, people want answers right away. If they don’t receive them, they will get them from someone else, like business hours. To start filling out your business details, click Edit Page Info in the top menu. From this screen, you can share all the important information about your
[/vc_column_text][vc_single_image image=”554″ css=”.vc_custom_1620126966800{margin-top: 20px !important;}”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why” el_id=”ponto-destaque”]DESCRIPTION[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1623682851095{margin-top: 20px !important;padding-top: 10px !important;padding-right: 25px !important;}” line_height=”25px”]
This is a short description that appears in search results. Keep it concise and straight to the point (maximum 255 characters).
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why” el_id=”ponto-destaque”]CATEGORIES[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620127265081{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why” el_id=”ponto-destaque”]CONTACT[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620127274989{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
Here enter all your contact details so visitors can reach you, this includes your phone number, website, and email.
[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why” el_id=”ponto-destaque”]LOCATION[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620127284556{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
This is especially important if you have a physical store, a place where clients can meet you and gather their products or services.
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PASSO 5: CONTA A TUA HISTÓRIA
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Most of the times people buy an experience, they buy why you sell it and why they identify themselves with a concept. This is why this Story feature can be truly important. People might fall in love with your business, your mission or your goals. Would you buy that cup of coffee in a place where you know the story behind the project, know the owner’s name and their details or in a place that’s not so familiar, without any personal touch and completely random? Yes! The familiar one! That’s the power of a good story. That’s why websites usually have an about us section. Here on Facebook Busines Page you can use the Story side to promote your brand way further.
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PASSO 6: ADICIONA UM CTA
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Every Facebook Page has a prominent call-to-action (CTA) button below its cover photo. People are driven to an action if you asked them to. Use this to easily the process of sending a message for example.
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PASSO 7: PERSONALIZA A TUA PÁGINA
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Enjoy all the stuff Facebook gives you to promote your business in this page. In settings, there’s a “Templates and Tabs” tab. This tab lets you configure how you want your Page to have and to look like. These are essentially different sections of your Page, such as your posts, your photos, reviews of your business, etc. For example, reviews are a great way to build trust. This is awesome!
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But Facebook wants to help you even more so they provide templates already created thinking in your possible marketing goals. Some examples of templates:
- Shopping
- Business
- Venues
- Movies
- Nonprofit
- Politicians
- Services
- Restaurants & Cafes
- Video Page
- Standard
Keep in mind that You can also customize (turn on or off and rearrange) the tabs of your Page, too.
[/vc_column_text][vc_single_image image=”564″ alignment=”center”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why”]STEP 8. CREATE YOUR FIRST POST[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620137158640{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
Before starting to invite everyone to your business page, create some relevant content to be displayed on your feed, so it doesn’t seem a blank and brand new page. Add photos. Create your first post with important information. Creating a new post for a Facebook Business page
[/vc_column_text][vc_single_image image=”571″][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why”]STEP 9: PUBLISH YOUR PAGE AND INVITE AN AUDIENCE[/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620137280799{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
What did you think about this process? Easy right? It might have taken some time, but it easy and fast to understand. Now, what’s is missing? The last two pieces in this puzzle. Publish the page and invite people. Yes! To publish your page, just go to the Green “Publish Page” button Now it’s official! Your page is live and visible to the world
[/vc_column_text][vc_single_image image=”573″ alignment=”right” css=”.vc_custom_1620137732933{margin-top: 20px !important;}”][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”18px” font_weight=”200″ color=”#0a0a0a” line_height=”18px” el_class=”title_text_why”]STEP 10: INVITE SOME FANS![/vc_column_text][vc_column_text css_animation=”bottom-to-top” text_align=”left” font_family=”Poppins” font_size=”16px” font_weight=”300″ css=”.vc_custom_1620137316580{margin-top: 20px !important;padding-right: 25px !important;}” line_height=”25px”]
Start by inviting your existing Facebook friends to like your page. Use your other channels, like your website and Instagram, to promote it. Add “follow us” logos on your promotional materials and email signature.
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As you can see, creating a Facebook business page is not hard. Take some time to understand what communication you want to promote on your page and then get it done. It takes some time but it will be well worth it, especially if you start implementing a good marketing strategy for your Facebook, using Facebook Ads. Keep Creating Digital Experiences
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